$125 Million Doesn’t Even Buy a Unique Logo Anymore

It’s been widely reported that Conde Nast launched their new $125 million dollar brand today, Portfolio.com. Clearly, they are putting the resources behind it that they think are necessary to ensure its success. The logo had a familiar look to it when I checked it out this morning. I guess for that kind of money you don’t get your own unique logo anymore, but you do get the best rip-off of someone else’s that money can buy. (I guess the italicized middle f is going to be the next big thing in graphic design.)