Crossover: Getting beyond your TechCrunch users

One of the things we have been thinking about quite a bit recently is what I call the TechCrunch Problem. In launching our new web application, SiteMighty, we are anxiously hoping to get traction within the Web 2.0 community, and our fingers are crossed that we get TechCrunched, meaning our servers get hammered in the hours and days after we get a glowi…