How to get Netflix’s “Watch Now” (and why you want it)

These days it feels like an arms race in the battle of the movie rental companies, Netflix vs. Blockbuster. In December, Mike Arrington wrote why he was breaking up with Netflix, and I quickly got hip to the what Blockbuster was rolling out. I’m sure you’ve heard Alec Baldwin explaining how in addition to DVD’s through the mail, you can return your DVD’…