Six Month Evaluation: The State of the Blog Post
We’ve now been blogging at VoodooVentures.com for just over six months, and we felt like it was time to check in and assess the state of our blog. It’s been a lot of fun sharing our thoughts with you on a daily and weekly basis. As things have progressed, we’ve learned a lot about ourselves and you, our readers, and we are excited to continue to improve moving forward.
First let’s start with some stats:
129 posts — an average of 1 post every 1.7 days
90 Comments — the most comments was 12 on the Shopping 2.0 Smackdown post
40 community members from MyBlogLog
9739 visits and 21447 pageviews from Google Analytics data
We have 35 subscribers through FeedBurner and the truth is we don’t know how many through our natural feed
Our Alexa Rank is 213,851 and has been as high as 90,000
The most popular posts have been:
My Top 10 Wows About Zappos — 1/29/07
Do You Smile Over the Phone? Zappos Does — 1/26/07
Basecamp vs. Dropsend Valuation Smackdown — 11/27/06
The least popular posts were:
What’s Wal-Mart Up To? — 2/6/07
EO: Accelerating the Entreprenuer — 11/3/06
Update: siteMighty Beta Testing — 12/7/06
Transparent is the New Opaque with Quigo — 2/26/07
Finally, shout outs to our biggest readers and commenters:
In digesting all of this, some trends start to arise. We see that some of the topics on which we think we were breaking news should be left to the journalists, and that we should instead shoot for posts in which we have a unique perspective or an authoritative review. In other words, do we really have something to contribute to the conversation?
Later this week we’ll be posting about our plans going forward. While changes to our blogging will be incremental, we hope that they will continue to improve the quality of our content and engage our readers more effectively.
Here’s a preview of the questions we are asking ourselves:
Do I have a unique perspective with value to add or am I bouncing around the echo chamber of the blogosphere?
How does this forward our strategic goals as a company?
Would I gain something from this post if I read it elsewhere?
We also want to hear from you, our readers. We’d love to hear what you like and what you don’t like about our blog. We really appreciate all the commenting that many of you do as our goal is always to keep the conversation going. Now is the perfect time for you to tell us what you like and what you don’t as we evaluate our own performance.
Let us know, and don’t pull any punches!
Thanks, The Voodoo Ventures Team