Do it with love, and the universe will provide.

Howdy friends,

Let’s jump right in and dial it back a few months to May.  We were a couple weeks away from Cosmico Fest. In 2023 we expanded the festival to consecutive weekends in Todos Santos, Mexico, and Healdsburg, California.

I was stressed. Worse, I had lost my mojo. 

Our collaboration with our production partner was deteriorating. He asked me to run my social media creative by him before I post. WTF? It’s my festival. Anne and I started this music festival to do something fun and to spread love to our community, not to be told what to do. 

I was losing control of our own fest, and as a result, I was sliding into complacency. Not a good look when we needed to sell tickets and put on a show in two weeks.

Anne shook me out of my stupor, “We’ve got to take back our fest!” 

I channeled the frustration into a fire in my belly that reignited my inner confidence.  We began trusting our instincts and threw caution and criticism to the wind. 

Music is love. Community is love. Food is love. Fellowship is love. All we could do was showcase that spreading love was our ‘why,’ and hopefully, our message would move people to join us. 

The week before Cosmico Fest in Healdsburg, we had several wheels threatening to come off. I joined Anne to meet with Kevin, our shaman—his message: “Set your intention. Put in the effort. Ask the spirit guides for help, and surrender to the outcome the universe provides.”

The work that mattered most that week was done in meditation. As the weekend unfolded, I was centered, open, and met the test that awaited me with love in my heart.

The result was back-to-back beautiful weekends of music, community, joy, and love. 

Anne and I enjoying the music in Healdsburg at Cosmico Fest 2023

I reminded my vanquished collaborator of the wise words he once shared with me: “Do it with love, and the universe will provide.”

I share this story with you today as a counterpoint to last week's summary of the five things I’d be thinking about right now if I were starting my business.  As much as entrepreneurs want to control all the variables to ensure success, any creator knows that full control is impossible, and much of the outcome depends on fate, luck, or a higher spirit (whatever you want to call it.) 

Entrepreneurs often have a hard time letting go of control, but letting go and creating space is the message.

Control what you can, do the work, but make sure to leave space for the universe to deliver something beyond your dreams. 

For me, letting go of total control, giving it our all, and surrendering to whatever outcome helped me focus on doing my part and showing up the way Anne, our musicians, and our friends needed me to. 

Grateful for the positive energy I felt reflected back at me during Cosmico Fest, as well as by you reading this today. 

I’d love to hear from you if you have a reflection.

☮️💟🪬🪷

- Chris